Digital Media Specialist

Remote Optional | Full Time, Exempt

About the Company
Founded in 2005, Advantage | The Authority Company provides authority publishing, authority media and marketing, and authority consulting services for CEOs, entrepreneurs, and leaders around the globe. 

Advantage’s Authority Publishing group is one of the most respected independent non-fiction book publishers globally. Consisting of marquee brands Forbes® Books, SXSW® Books, Entrepreneur® Books, and Advantage® Books, Advantage’s Authority Publishing group exclusively publishes CEOs, entrepreneurs, and leaders who are best in business. What began in the spare bedroom of Founder Adam Witty’s home now supports and publishes over 2,500+ authorities in 44 U.S. states and 17 countries. 

Beyond publishing, Advantage’s Authority Media group offers a suite of done-for-you services to help clients build and maintain their authority, including public relations, digital media strategies, serialized content, podcast production, and more. We are committed to helping entrepreneurs, CEOs, and business leaders build their personal brands and establish themselves as leaders in their fields. Recognized as “the authority on authority,” our mission is to help clients become thought leaders and drive business growth.

Advantage’s compelling vision, comprehensive strategy, and relentless focus on implementation are dedicated to serving CEOs, entrepreneurs, and leaders. With a strong emphasis on fostering growth and authority for its clients, the company creates an environment where innovation and impact thrive. If you’re excited to be part of a winning team, Advantage offers an excellent opportunity to advance your career while contributing to the success of influential leaders and businesses. We offer a dynamic, growth-oriented environment where innovation thrives.

Position Overview
We are seeking a strategic and creative Digital Media Specialist to elevate the digital presence of our high-performing clients—executives, entrepreneurs, and thought leaders. This role combines hands-on execution with big-picture strategy to drive visibility, engagement, and influence, primarily through social media, as well as SEO, digital advertising, email, and branding.

As a trusted advisor and digital strategist, the Digital Media Specialist will audit existing digital footprints, craft short-form content, and execute campaigns that unify web, social, email, and advertising channels. They will deliver tailored recommendations and manage end-to-end execution—from SEO research and analytics reporting to email marketing and social media content planning.

This cross-functional role requires collaboration with internal teams, including content strategists, graphic designers, and web developers, to ensure each campaign aligns with Member goals and brand voice. Responsibilities include direct communication with Members to align on strategy and execution timing, developing content calendars, executing and optimizing social strategies, managing email campaigns, and reporting on performance insights. The role also covers paid campaign management across platforms like LinkedIn, Facebook, and Instagram.

The ideal candidate is a proactive, organized digital marketer with a passion for personal branding and a strong grasp of digital tools and tactics. They thrive in fast-paced environments, adapt quickly to shifting priorities, and bring both strategic thinking and meticulous execution to every project, requiring no micromanagement.

Expected Outcomes

• Lead as a Digital Marketing Expert and Strategic Partner: Consistently deliver innovative, data-driven strategies and campaigns that enhance Member visibility and impact via social media, websites, email campaigns, and digital advertising. Success will be measured by campaign performance (digital ad average CPC of $0.70, social post engagement rate of 4%, and web traffic above industry average) and Member satisfaction.  
• Continuously Evolve Digital Media Services: Stay ahead of trends, tools, and best practices to improve existing offerings and introduce new, high-impact solutions that meet Members’ changing needs.
• Foster Exceptional Member Experience and Retention: Provide “Raving Fan” service through proactive communication, trusted guidance, and strong relationship-building. Support reduction in digital Member churn to <30% and support $1.7M in media client renewals in 2025. Contribute to internal training and process improvements to support a high-performing, detail-oriented team culture.
• Oversee 15+ Concurrent Campaigns: Effectively manage multiple campaigns while developing smart data collection and segmentation strategies to inform ongoing optimization and personalization. Recognize areas of opportunity to suggest shifts in strategy and alternate services to achieve maximum impact. 

Key Competencies

• Executive Presence: A confident, articulate communicator—both written and verbal—who presents with poise and professionalism to internal teams, C-level clients, and prospects alike.
• Adaptability: Thrives in dynamic environments, quickly adjusts to shifting priorities, and navigates complexity with ease.
• Operational Excellence: Continuously seeks opportunities to streamline processes and improve efficiency without compromising quality.
• Strategic Thinking: Curious and creative, with a drive to improve outcomes. Regularly brings fresh, innovative digital marketing ideas to the table and knows how to align them with Member goals.
• Organization & Planning: Highly organized and detail-oriented. Excels at managing budgets, setting priorities, forecasting objectives, and tracking progress.
• Proactivity: Anticipates needs, takes initiative, and approaches challenges with a solution-first mindset.
• Strong Work Ethic: Delivers high-quality work with urgency and care. Meets deadlines, checks every detail, and maintains a positive, service-oriented attitude.

Skills and Experience 

Required:

• Experience in a digital media, social media, or similar role, preferably with a focus on publishing, thought leadership, or community engagement; agency experience required.
• Proven client-facing experience guiding clients through multi-platform social media content strategies, integrated email campaigns, and digital advertising campaigns with a passion for delivering high-quality, proactive service.
• Demonstrated success in developing innovative digital campaigns that drive measurable results, including follower growth, high post engagement, email open rates, optimal ad performance, and web traffic. 
• Proficiency in key digital marketing tools and platforms, including Mailchimp (or similar CRM), Google Analytics, Canva, Agency Analytics, and Semrush (or comparable SEO tools).
• Deep understanding of content marketing, customer journey strategy, SEO, and email/database marketing best practices—including deployment, testing, deliverability, and performance analysis.
• Strong marketing copywriting and editing skills, particularly for social media and email. Samples will be requested.
• Proficient with the full Google Workspace (Docs, Sheets, Slides, and Drive).
• Bachelor’s degree in marketing, communications, or related field.

Preferred:

• Experience working with data and A/B testing across social media, digital advertising, and web analytics.
• Skilled in developing and optimizing digital ad campaigns from concept through execution.
• Familiarity with Monday.com or similar project management platforms.

Reporting Structure
This role reports directly to the Director of Digital Strategy.

Work Environment
We prefer a candidate based in Charleston, SC, who can work in our downtown office two days per week. However, we welcome remote candidates and are excited to explore talent beyond our local area. Non-local hires will be expected to travel periodically to our Charleston headquarters to collaborate with the core team and stay engaged with our company culture.

Physical Demands

• Regularly sit, stand, and use hands to operate a computer, keyboard, and phone.
• Visual acuity is necessary for reviewing materials and computer work.
• Must be able to sit for extended periods while completing tasks

Benefits
Advantage offers a comprehensive benefits package with a focus on career development and advancement. 

• Generous Vacation/PTO policies.
• Medical, Dental, and Vision plans (eligibility begins the first of the month after 30 days).
• A 401(k) plan with company contributions.
• Additional benefits available after 90 days of employment to support your well-being and professional development.

Advantage | The Authority Company is known for its exceptional workplace culture and values the dedication and hard work of its team members. We create an environment where employees can build rewarding, fulfilling careers.